Ad people normally love the notoriety associated with this profession. As a good example, here's a poster from the suite of the creative director of a big ad agency.
My family is a bit weird. My father is serving a life sentence for murder. My mother ran away when we were kids. I have a brother in advertising and both my sisters are whores.
I've managed to stay relatively clean and as a consequence I've just met the woman of my dreams. I'll do anything not to lose her and yet I don't feel good lying to her. So I'm in a big dilemma and just don't know what to do! What's your suggestion? Do you think I can tell her about my brother who's in advertising?
You want it? You've got it.
One of the important branches of advertising is market research. Nowadays you probably get an opinion poll before you do anything. Yet it is very important before you believe the numbers in an opinion poll that you look at the way the questions were phrased for the poll. Otherwise good pollsters can give you whatever results you'd like by manipulating the questions. Sir Humphrey Appleby demonstrates this point most aptly to Bernard in Yes Prime Minister ...
The PM has just gotten the results of an opinion poll. It says that 67% people would be in favor of reintroducing conscription. Sir Humphrey asks Bernard to get another opinion poll done in which the results are the opposite. Bernard can't understand how people can be both for and against conscription. So, Sir Humphrey demonstrates by quizzing him...
Woolley, are you worried about the rise in crime among teenagers?"
Now onto Survey 2
Woolley are you worried about the danger of war?"
(If you think Bernard is confused YOU try to take both the surveys again. See whether you come up with different answers. I didn't. The questions skillfully lead you to where they want you.)
Guide to Understanding Advertising Lingo
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