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Moderated by : Eva Rosenberg  mailto:eva@workinghumor.com

Assisted By : Gunjan Saraf   mailto:gunjan@workinghumor.com

4th June  2003    #     Issue 114
Advertising is like learning -- a little is a dangerous thing.
~ P.T Barnum


Moderator's Comment -
                                                   ~ Gunjan

The Other Moderator's Comment
                                                   ~ Eva


Evolution/Creation Debate
                                           ~ Willem Schultink
                                           ~ Moderator's Quip

Last week's humor - Not so funny !
                                           ~ Tom Trottier

Mark Joyner Survey
                                          ~ Ilah J. Monts
                                          ~ The Doc
                                          ~ Gunjan

Mari Bontrager
                                            ~ Gunjan


A time and place for silence
                                      ~ Tom Trottier

Fun with Ads
                                     ~ Gunjan



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Moderator's Comments

Dear Laughmates,

It's been an interesting week. It started with the
surprise of finding out that Mari Bontrager is a
Laughmate. Check out the Featured Laughmate section
to see why this was such a pleasant surprise for me.
There was also the shock of losing my bet with my
friend as I got 4 replies to my survey that said
'UnMarked' and only 2 people who had heard
of Mark Joyner.

Of course I could plead insufficient data ... but as I'm
trying my best to be labeled as a gentleman I think
I'd better pay up ! ;-)

Also, Laughmate Tom Trottier seemed to be having a
relaxed week and really spiced up my mailbox with some
fun stuff. I've converted one of his jokes into a new
discussion post. Hope you enjoy it.

Without further ado, here's I-Laugh #114 ;-)

With best wishes,
Many a true word is spoken in Jest
Jest for Pun - pun-subscribe@topica.com
Jest a Quote - quote-subscribe@topica.com
Jest in Literature (A) - lit-subscribe@topica.com


P.P.S - Please invite your friends to subscribe by sending an email to:

Please, send any comments to:

The Other Moderator's Comment

Dear LaughMates,

Really, what a surprise that there are people in this community
who haven't been bombarded by at least 5-10 mails/day about
Joyner's going out of business sale. In fact, since he's doing so
well 'selling off' his business for a cool million in profit, Corey
Rudl is now selling off some of his products, too.

Only Corey is really smart. You don't get to find out his price
unless you  first give him your name and e-mail address.
(I wonder how many people will set up fake Yahoo addresses
just to get this information?)

Ah...this season of marketing mania.

If it weren't so amusing, it would turn my stomach.

Actually, my one big objection to all these people buying up
all these tools? I just see the explosion in spam coming up
from these lucky folks. Sigh.

And speaking of that, don't these spammers have lives?

I have no idea what I've done to offend someone (yes, I
know I can be really offensive), but s/he's engaged in a
campaign to spam my site or my order form for well over
two years. This morning, I get up to find another set of
over 25 fake/declined orders in the system ....all with Inda
IP addresses. (Sadly, we've blocked most of India, and
recently Egypt, from the site.) Doncha hate giving spammers
that much power?

And speaking of fun (we were, right?), I just got the latest
SPAWN newsletter.  http://spawn.org/spnews.htm
You MUST read the contests and awards. What a kick.

Everyone and his brother is selling off their homes and properties
using raffles and contests. Want to get in on the fun?

Eva Rosenberg
http://taxmama.com -Where taxes are fun!

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=== > Evolution/Creation Debate

Thanks, Gunjan,

I enjoyed that. Now I know that I'll need the Rolls Royce
Owners Manual as well as the Bible! Actually, a mate of mine
had a late model Roller up until a few months ago ...

Seriously, though, given that as complex and sophisticated a
machine as a Rolls Royce is, every living organism is far more
complex and sophisticated, it really makes the point well.
I do need to point out though, that there are differences.
A living cell is living, a RR is not. But then you have to ask
the question where did life come from ...?

When I'm thinking through these things I find that reading
what the scientists have to say is very significant, because
they re-inforce over and over the complexity of the living world,
and how well designed it is. I was reading a few weeks ago
about the complexity of a single cell. The sophisticated
interdependence of all the parts at this microscopic level is
amazing - it makes a Rolls Royce look pretty basic. The need
for a designer is obvious!

I wonder what Richard Dawkins would say? If you ever get
his email address and send it to him I'd be interested in his


Websites that work! Clarity! Simplicity! Speed!
'In the beginning God created the heavens and the earth'.

===> Moderator's Quip


Would you now be willing to consider the many Gods
theory ? I mean, one designer wouldn't have thought
of everything would He ?



Comments -

===> Last week's Humor not so funny

 > Probably not very funny for our Laughmates in the US

Especially when you read about....


Comments -

===> Mark Joyner Survey

Good Afternoon:

Yes, I have heard of Mark Joyner but I'm darned if I can
remember when, where or under what circumstances.
I would certainly like more information on this fellow.

Ilah J. Monts

===> Mark Joyner Survey

Hey, Gunjan!

I've heard of Mark Joyner.  I've been reading and re-reading
the info about his farewell package for the past couple of months.
Of course, the cost of the package mandates two things in particular:
first is that one needs to be able to live without that sum of money,
because, second, one must believe that Joyner is what he says he is,
and that his Farewell Package will be beneficial, because there is
no refundable recourse.

So, I've been researching some of the resources he mentions, and
also trying to do some background research on the other people
he mentions (especially in his interviews).

The expense is significant enough to cause one to pause and realize
this is a serious decision. In a way, I like that, since he is not offering
million dollar advice for $19.95.  Then again, he is not offering just
advice, but also software and source code.

The opportunity seems straight-forward, and the caveats seem plain.
As he says, this is not for the weak-hearted, but for the person with
cajones big enough to be mistakenly used in a world soccer match.
The possible pain could be comparable, too.

Nothing ventured; nothing gained. (But, it could be a significant loss
as well.)  Most intriguing.

Want to go into business together?

The Doc
Jest in Literature (A) - lit-subscribe@topica.com

{Gunjan's quick reminder ... Remember Jest in Literature ?
We ARE in business together !}

===> Mark Joyner Survey

I wonder if I should leave all those of you who are unMarked
happily in the dark about Mark or tell you about Mark Joyner
and his farewell package and my 2 cents worth on the subject.
(Since I lost the bet I wonder if my 2 cents worth is really worth
2 cents ! ;-)

I suppose since I already brought it up I better go on...

I've been subscribed to Mark Joyner's Internet marketing tips
newsletter for sometime and his and other Internet Guru's
like Corey Rudl's success techniques like the astoundingly
long sales letters always intrigued and troubled me. I always
found them a total pain ... and so always wondered why nobody
else seemed to mind it and why they got such great responses.

A couple of months back Mark Joyner launched a huge campaign
saying he was leaving the internet business for good and so was ready
to sell off the software and codes that had helped him make millions
of dollars. As usual with his offers there were plenty of other 'treats'
that he added to the package. If you'd like to read his mile long
sales letter it's at  http://snurl.com/marklet

So what's so interesting about a person who makes oodles of money
dropping out from the field where he's making the millions ? Hardly
front page news material ... or is it ? ;-)

The internet has been buzzing with news/rumors/fwds mentions in
discussion groups, with people like Paul Meyers, Alan Gardyne,
Joe Vitale all giving you their opinion of the product. Even Eva's
I-Helpdesk has had a mention of Joyner for the past 6-8
consecutive issues.

Personally I think Mark's package is not a con as insinuated
by some people. The method of marketing is a different ball
game all together. It's like ... Doc, suddenly deciding that he's
going to quit teaching ... and deciding to sell his dictionaries,
resource site lists, and all the magical tools that he's developed
over the years that have helped to make him Teacher-of-The Year
seven times, and Favorite Teacher chosen by students nine times.
If you were a teacher would you be interested in his package ?
You bet you would ! But would you be interested if you were not
a teacher ?

Now let's take for the sake of argument that every time the Doc
won one of those awards it carried a cash prize of a million dollars.
Now if he promoted his package as the tools which helped him
make 16 million dollars a lot of people who earlier wouldn't have
had any interest in the package would suddenly be more interested
in his package ... wouldn't they ?

I think it's the same with Mark's package. If he does manage to sell
the 2000 packages that he's trying to sell I would be very surprised
if even half the people who purchase the package will know how to
get the best out of it (Even with all instructions). At the same time, I
feel it really should be invaluable to some of his buyers (and that's why
he's been getting the rave reviews from some of the marketeers.)

There are a couple more things which I find amusing about this whole
'innovative' way of selling, but I'll bring them up next time if this
subject is of interest to you.

For now I think we've spent enough time on Mark Joyner.

~ Gunjan

Comments -

=====  FEATURED LAUGHMATE ========

Mari and William Bontrager ... you must have heard of them if you
run a website ... and if you haven't then you should. If you don't
run a website yet but have plans of running one some day make
a note of http://willmaster.com

For all kinds of webmaster tools and cgi programs, whether to add
syndication, chat, bulletin boards, rotating ads, you name it and
willmaster.com WILL probably have it. Quite a few of the tools are
free and others to the best of my knowledge are reasonably priced.
Add to that prompt friendly guidance and you have some package ...
don't you ?

(By the way, I'm writing not this because I'm an affiliate but
because I have learnt most of whatever little I know about CGI
from William and Mari's site and newsletter. So it is a thrill for me
to find out that Mari is a Laughmate ... and I do hope she enjoys
her issues of I-Laugh)

~ Gunjan

[The other moderator: Just so you know, I've been using their paid
and free scripts on TaxMama.com for years. And over the years
have come to be charmed by both Will and Mari. They're about
THE most helpful people online. And that's saying a lot - since so
many of you are awesome!

In fact, I aspire to be them. They are totally mobile, wandering
around the country in their mobile home, lighting in their favorite
locations, visiting friends and family, wherever they chose.

Rick and I planning to do something like that when I can persuade
him to leave his job - get a good satellite/wireless connection;
comfortable, but not too large, mobile home, perhaps with a couple
of bikes attached, and just hit the road.

We'll be seeing many more people with  a more mobile lifestyle
making a living via Internet, from wherever they choose. Eva]

Comments or if you'd like to be featured yourself

=========== NEW DISCUSSIONS ===========

===> A time and place for silence

A really huge muscular guy with a bad stutter goes to a counter
in a department store and asks, "W-w-w-where's the m-m-m-men's

The clerk behind the counter just looks at him and says nothing.

The man repeats himself: "W-w-w-where's the m-m-m-men's
dep-p-p-partment?" Again, the clerk doesn't answer him.

The guy asks several more times: "W-w-w-where's the
m-m-m-men's dep-p-p-partment?"

And the clerk just seems to ignore him. Finally, the guy is angry
and storms off.

The customer who was waiting in line behind the guy asks the
clerk, "why wouldn't you answer that guy's question?"

The clerk answers, "D-d-d-do you th-th-th-think I w-w-w-want
to get b-b-b-beat up?!!"

*** Great Example of Time and Place for Silence ... isn't it?
Anyone have any other examples ?

~ Tom Trottier

Comments  -

==> Fun with Ads

Unlike in I-Laugh where you all regularly visit Phil
(If you asked Phil who ... click here now
http://www.MaxPatchInk.com?laugh) I have been
having this problem of most subscribers ignoring my
ads in Jest for Pun. As a result I noticed I had started
finding the ads irritating while I write out fresh issues every

I'd finish one section ... and while scrolling through the ad
to the next section ... curse to myself. Then this week I
suddenly figured if the ads are becoming such a source
of irritation to me they must boring/irritating my readers too.
So here's one of the fresh ads I used ...

It's going to be Father's Day soon...
Take Groucho's advice and gift your Dad a Tie !
It may not be much you know ...
But it'll show him, you think he's a regular guy !!


For some of the wildest ties that I've ever seen

Check out http://www.qksrv.net/click-694126-513395

P.S - Don't miss the 'animation' section ! ;-)

Guess the result. A 400% increase in clickthroughs.
Am I going party with my ads from now on ! ;-)

~ Gunjan

Comments  -
Click: The Ultimate Guide to Electronic Marketing for
Speakers, Authors, Coaches and Consultants...by Tom Antion

A breakthrough e-book which will show you how to build an
electronic marketing business from "square one" into a
five-figure . . . six figure . . . even a million dollar asset.

Adds Tom Antion "I don't have a tremendous amount of
basic computer knowledge. The technical stuff doesn't even
interest me. . . .
I like to write deposit slips, not programs.
I do know where to "click" to make money and this E-book
was designed to make it easy for you to click in the right place.

Adds Gunjan "Start by Clicking here" :-)

===========  This week's Humor ==============

An American automobile company and a Japanese auto company
decided to have a competitive boat race on the Detroit River. Both
teams practiced hard and long to reach their peak performance. On
the big day, they were as ready as they could be.

The Japanese team won by a mile.

Afterwards, the American team became discouraged by the loss and
their morale sagged. Corporate management decided that the reason
for the crushing defeat had to be found. A Continuous Measurable Improvement
Team of "Executives" was set up to investigate the
problem and to recommend appropriate corrective action.

Their conclusion: The problem was that the Japanese team had 8
people rowing and 1 person steering, whereas the American team
had 1 person rowing and 8 people steering. The American Corporate
Steering Committee immediately hired a consulting firm to do a study
on the management structure.

After some time and billions of dollars, the consulting firm concluded
that "too many people were steering and not enough rowing." To prevent
losing to the Japanese again next year, the management structure was
changed to "4 Steering Managers, 3 Area Steering Managers, and 1
Staff Steering Manager" and a new performance system for the
person rowing the boat to give more incentive to work harder and
become a six sigma performer. "We must give him empowerment
and enrichment." That ought to do it.

The next year the Japanese team won by two miles.

The American Corporation laid off the rower for poor performance,
sold all of the paddles, cancelled all capital investments for new
equipment, halted development of a new canoe, awarded high
performance awards to the consulting firm, and distributed the money
saved as bonuses to the senior executives.

(From Dr Stan Kegel's Groaner's Digest

Comments :

===========  This week's Stress Reliever  ==============

Another neat cartoon by Jennifer ...


Comments or Submissions of your own favorites:


I-Laugh is edited by:
Eva Rosenberg mailto:eva@workinghumor.com

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