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Moderated by : Eva Rosenberg  mailto:eva@workinghumor.com

Assisted By : Gunjan Saraf   mailto:gunjan@workinghumor.com

22nd October 2003    #     Issue 134
The advertisements are the most truthful part of a newspaper.
~ Thomas Jefferson

(Or of a newsletter for that matter !
~ Not Jefferson this time ;)


Moderator's Comment -
                                                                 ~ Gunjan

The Other Moderator's Comment
                                                                 ~ Eva


3 Men in a Boat
                                             ~ Javier Yep

Open Mind

Speaking Tip
                                             ~ from Tom Antion


Best Position/Copy for our sponsor's Ad
                                                        ~ Gunjan



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Moderator's Comments

Dear LaughMates,

Got a couple of interesting notes this week.
A note from tOM thanking me for having an
open mind, a note from our web host Javier,
(not to be confused with Andrew who is our
list host) and a note from Phil our sponsor.

Each of these little notes have opened a
floodgate of thoughts. Swim along and see
them for yourselves in I-Laugh #134.

With best wishes
Many a true word is spoken in Jest
Jest for Pun - pun-subscribe@topica.com
Jest a Quote - quote-subscribe@topica.com
Jest in Literature (A) - lit-subscribe@topica.com


P.P.S - Please invite your friends to subscribe by sending an email to:

Please, send any comments to:

The Other Moderator's Comment

Dear LaughMates.

Well it's good to see that we're communicating with our
infrastructure.  And we've paid all our bills. (Remember how
patient our host was while we tried to figure out how to
get my security-conscious credit card company to let
me make a purchase on a Russian site?)

And Gunjan is making all the resources work together.
Who knows what new things he'll dream up.

Meanwhile, I've spent part of the week playing with my
shopping cart, scratching my head, trying to figure out
why this sweet, patient woman, who bought a Secrets
e-book referred by an active affiliate, didn't get her download,
didn't have her PayPal purchase confirmed and couldn't
get another free publication to open.

Sometimes, people, even frustrated, are a breath of
fresh air.  Surely, there must be an art to that.

We've learned something about our cart. When we
take existing products and modify them, it doesn't seem
to carry the uploaded files to the new product. If we
don't upload it again, our poor customer doesn't get
anything to download.

And if you do something nice for kind people, they'll be
nice right back.

What do you do when you've got a frustrated customer?

Here's a hint about a thing that I do - communicate.

Don't ignore them, hoping the problem will disappear.
(Yeah, that's been done. I've seen that as a policy.)

Got to run now....still behind. To paraphrase Alice,
"the hurrieder I go, the behinder I get."

Eva Rosenberg
You are invited to subscribe to these useful publications - FREE!
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===> Three Men in a Boat

Hi all,

I don't know if this is worth publication, but
I just want to say, Great book!!!
Thanks for that contribution Jim!
and thank you Gunjan for guiding us to it !

Thank You
Javier Yep Garcia
Website Hosting Provider

Moderator's Comment - What does one do when one isn't
sure if one's comment is worth publishing ?

In my opinion, if the ezine/discussion group is moderated
send it along. It's the moderator/editor's job to decide
what is worth publishing/not publishing. And most
moderators ... even if they don't find it worth publishing...
are happy to hear from you in these days of spam. It's good
to know that one more of their newsletters is reaching a
human pair of eyes (or ears) ! ;)

If it is an unmoderated list on the other hand it is better, not
to send anything for the first few days after you've signed up,
till you get a feel of the group. Some of the groups I'm signed
up with, thrive on "Great Post!", "Well Said" and "You're da man"
messages, but in some others they'll wonder what planet you're
from if you sent a "Great Post" message !

More on how to find out if a list is moderated or unmoderated
next week. For the moment, let me remind you I-Laugh is indeed
moderated, so you're most welcome to send me ANY comments
that you have at any time !

Comments or if have you a tip to share -

==> Open Mind

Bertrand Russell's
'Ten Precepts for Freedom of Thought':

Do not feel absolutely certain of anything.

Do not think it is worthwhile to proceed by concealing evidence,
for the evidence is sure to come to light.

Never try to discourage thinking, for you are sure to succeed.

When you meet with opposition, even if it should be from your
partner or your children, endeavour to overcome it by argument
and not by authority, for a victory dependent upon authority is
unreal and illusory.

Have no respect for the authority of others, for there are always
contrary authorities to be found.

Do not use power to suppress opinions you think pernicious, for
if you do the opinions will suppress you.

Do not fear to be eccentric in opinion, for every opinion now
accepted was once eccentric.

Find more pleasure in intelligent dissent than in passive agreement,
for, if you value intelligence as you should, the former implies a
deeper agreement than the latter.

Be scrupulously truthful, even if the truth is inconvenient, for it is
more inconvenient when you try to conceal it.

Do not feel envious of the happiness of those who live in a
fool's paradise, for only a fool will think that it is happiness.

Comments  -

===> Speaking Tip

In Fun

Sigmund Freud wrote:
      "The most favorable condition for comic pleasure is a generally
     happy disposition in which one is in the mood for laughter. In
     happy toxic states almost everything seems comic. We laugh at the
     expectation of laughing, at the appearance of one who is
     presenting the comic material (sometimes even before he [she]
     attempts to make us laugh), and finally, we laugh at the
     recollection of having laughed."

This concept has been termed "in fun" by people that study humor. If
you want your audience to laugh, they must be in fun. You, the speaker,
must be in fun. The emcee or program coordinator must be in fun. The
whole program should be designed in fun.
Don't do anything to take them out of in fun. Don't discuss controversial
subjects like religion or politics and don't make unfriendly comments to
audience members. If a problem occurs which must be dealt with, find
an in fun way of doing so. For instance, if I'm at a presentation and
someone asks me who I voted for I say, "I voted for the USA." That's
a cute way to say that I really don't want to talk about it.
Dr. Charles Jarvis, one of the greatest humorists of all time, told me
about a friend of his who was an excellent speaker, but lost his audience
when he forced someone to turn off a tape recorder. He was so nasty
about the way he said it that the in fun audience totally turned against him.
An in fun audience is more critical for the speaker who is there to
entertain, but the concept should be in the back of every NO ZZZZZs
presenter's mind. Your material may be controversial by nature, but
that doesn't mean that you should go out of your way to do or say
things that will take the audience further out of in fun.
Also, pay close attention to the total program. One friend of mine
had to present comical material just after a passionate plea went out
to the audience to collect funds for starving babies. He came on stage
just after the teary eyed audience had seen slides of emaciated children.
If you ever get caught in this situation, DON'T start right in with your
humorous material. Start out gently with a sincere reference to what the
audience has just seen. Cut most of your early humor and get to your
subject to ease the audience's transition to your more lighthearted topic.
How do you put in fun into practice? One time I had a ventriloquist
introduce me at an early morning meeting to wake up everyone and
get them in fun. You could pass out fun snacks to the audience or put
balloons on their chairs. Meeting announcements and agendas can be
decorated with cartoon characters. Funny props are great for putting
people in fun. Do anything you can to be sure your audience knows
that it's OK to laugh.

~ from Tom Antion's ebook - Wake 'em Up
Get your copy at http://snurl.com/wakeup]

Tom Antion has a great newsletter called 'Great Speaking'
To subscribe why not use our affiliate link (given below) ]


Comments or if have you a tip to share -


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==========  NEW DISCUSSIONS =========

===> Best Position/Copy for our sponsor's Ad

The note that I mentioned I'd received from Phil,
our wonderful sponsor, said that in the whole of
September, not one person had clicked through
any of his ads in I-Laugh.

Knowing how our wonderful Laughmates are always
keen to get a good reasonably priced product and
some great service, I realised that the problem must
lie with me. But what could the problem be ...

I must be placing the ad in the wrong spot, just where the
sunlight reflects and makes it difficult for you to read causing
you to miss it. Or it could be that it wasn't long enough or
intrusive enough ! ;~/)

Kidding aside, I'm just not being able to figure out what's wrong!
So in this issue I've placed the ad 5 times, labeled them
sponsor message 1-5 and changed the copy.

I would highly appreciate if you could tell me which ads
caught your eye and which ones you missed ... which
ad copy was better ... Of course, if you'd like to take
a peek at Phil's site and suggest a totally different ad copy,
I'm sure we'll come up with a little surprise gift for your

Hope to positively get your feedback on this one ...

Thank You,


Comments  -

----------------   SPONSOR MESSAGE 04   -----------------

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Really... Come see how at our refill product information page!


===========  This week's Humor ==============

Once you start playing with software you quickly become aware
that each software package has a revision code attached to it. It is
obvious that this revision code gives the sequence of changes to
the product, but in reality there's substantially more information
available through the rev-code than that. This article provides a
guide for interpreting the meaning of the revision codes and what
they actually signify.

1.0:  Also known as "one point uh-oh," or "barely out of beta."
       We had to release because the lab guys had reached a point
       of exhaustion and the marketing guys were in a cold sweat of
       terror. We're praying that you'll find it more functional
       than, say, a computer virus and that its operation has some
       resemblance to that specified in the marketing copy.

1.1:  We fixed all the killer bugs ...

1.2:  Uh, we introduced a few new bugs fixing the killer bugs and
       so we had to fix them, too.

2.0:  We did the product we really wanted to do to begin with.
       Mind you, it's really not what the customer needs yet, but
       we're working on it.

2.1:  Well, not surprisingly, we broke some things in making major
       changes so we had to fix them. But we did a really good job
       of testing this time, so we don't think we introduced any
       new bugs while we were fixing these bugs.

2.2:  Uh, sorry, one slipped through. One lousy typo error and you
       won't believe how much trouble it caused!

2.3:  Some jerk found a deep-seated bug that's been there since
       1.0 and wouldn't stop nagging until we fixed it!!

3.0:  Hey, we finally think we've got it right! Most of the
       customers are really happy with this.

3.1:  Of course, we did break a few little things.

----------------   SPONSOR MESSAGE 05   -----------------

STOP paying more for your printer supplies than what you
paid for your printer! We're here to save YOU money!
Inkjet cartridges, Complete-n-Easy refill ink kits, JetPak
Mailers, InkSaver software, toner and more!

* psst... our newsletter subscribers always get a 10%
Discount! (simple details sent right after sign up!)

Come Save Now at MaxPatch Ink Supplies!


4.0:  More features. It's doubled in size now, by the way, and
       you'll need to get more memory and a faster processor....

4.1:  Just one or two bugs this time....  Honest!

5.0:  We really need to go on to a new product, but we have an
       installed base out there to protect. We're cutting the
       staffing after this.

6.0:  We had to fix a few things we broke in 5.0. Not very many,
       but it's been so long since we looked at this thing we might
       as well call it a major upgrade. Oh, yeah, we added a few
       flashy cosmetic features so we could justify the major
       upgrade number.

6.1:  Since I'm leaving the company and I'm the last guy left in
       the lab who works on the product, I wanted to make sure that
       all the changes I've made are incorporated before I go. I
       added some cute demos, too, since I was getting pretty bored
       back here in my dark little corner (I kept complaining about
       the lighting but they wouldn't do anything).
       They're talking about obsolescence planning but they'll try
       to keep selling it for as long as there's a buck or two to be
       I'm leaving the bits in as good a shape as I can in case
       somebody has to tweak them, but it'll be sheer luck if no one
       loses them.

(Thanks tOM)

Comments :

===========  This week's Stress Reliever? ==============

Halloween Cartoons - Off the Mark

(Thanks to the Wz-ard of Humorous Quotations)

Comments or Submissions of your own favorites:


I-Laugh is edited by:
Eva Rosenberg mailto:eva@workinghumor.com

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